TEDGUM
Product catalogue for a manufacturer of rubber-metal and polyurethane parts
A parts manufacturer knows their products better than anyone else. Their catalogue should reflect that.
Challenge
TEDGUM is among Poland's leading manufacturers of control arm bushings, engine mounts, bump stops and other rubber-metal and polyurethane products for the automotive industry. The company also supplies solutions for construction, mining, agriculture and the maritime industry. TEDGUM products reach distributors across Europe, who need fast and precise access to the full product range.
Standard search in automotive catalogues works well for parts with unambiguous designations — filters, belts, spark plugs. It struggles with rubber-metal parts, whose catalogue names ('front lower control arm bushing, right side') say little until the distributor sees exactly which element is meant. The manufacturer then faces a problem that no external catalogue can solve for them — they must present their products in a way that makes sense to their industry. And at the same time they need a space where those products not only get presented but also get sold — to distributors, online, with up-to-date prices and stock levels.
What we built
For TEDGUM we delivered a complete data and catalogue platform based on GC.Platform. In our MDM, the TEDGUM team manages all product data from the ground up — descriptions, technical drawings, vehicle compatibility, TECDOC-format data which is exported from there to TecAlliance. A single source of truth, from which data flows to both the industry standard and TEDGUM's own catalogue.
The catalogue itself — katalog.tedgum.pl — is a GC.Platform frontend customised for TEDGUM in four languages, designed with two working modes on a single site in mind. In open mode anyone can enter, browse the offer, use the search, and read product data sheets — without creating an account. After logging in, the same site transforms into a fully-fledged B2B platform: the distributor sees their prices, current stock levels, can place orders — all thanks to full online integration with TEDGUM's ERP system.
In addition to classic search — by number or vehicle model — the catalogue offers something not found in standard industry solutions: advanced graphical search based on TEDGUM's product diagrams. The distributor clicks on a specific element in a chassis drawing and gets the specific part, with a full description and the option to order. This feature is built on TEDGUM's own diagrams maintained in our MDM.
since 2017
dedicated to TEDGUM products, based on their diagrams
open catalogue for everyone, full B2B after login
What our partners say
“In our industry, correct part identification is extremely important. With GearCode we built a tool that serves two roles simultaneously: an open catalogue building our brand among end users and a B2B platform for our distributors. It's hard to overstate how much this gives us operationally and in terms of image.”
“Managing all product data in a single MDM and from there feeding both TecDoc and our own catalogue saves an enormous amount of time and ensures data integrity. And the search by dimensions — which we designed from scratch together with GearCode — is something we genuinely stand out with against the competition. For us the key criterion in choosing a partner to create a new catalogue based on TecDoc data was their openness to implementing solutions that define our strong position in the industry. GearCode showed full readiness to implement our proprietary graphical search mechanism in their environment. The results of this collaboration have fully met our expectations and we are very satisfied.”
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